DERETA

In 1947 when Dior was called to the Queen's presence to privately show his ready-to-wear New Look dresses to the princesses, Dereta also managed to make seven hundred New Look style suits despite the shortage of fabric and English clothing coupons. The clothing firm of Dereta is just one of the clothing names one would see becoming popular in ready-to-wear in department store boutiques in the UK at this time. In the early 1950s quality brand name clothing gained in popularity and Vogue magazine put its stamp of approval on Dereta, as well as Jaegar, Brenner Marcus, Rima, and Mary Black.