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Written by fuzzylizzie.com
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TORI RICHARD
Tori Richard was founded in 1956 and is still a major Honolulu clothing maker. The founder, Mort Feldman, and partners Mitsue Aka and Janice Moody, named the company after daughter Victoria Moody and son Richard Feldman. They began by making women's resort clothing and in 1969 added men's Hawaiian style shirts.
In the 1960s, Tori Richards became known for their use of engineered prints - prints spicifically designed to fit a garment's shape. The clothing was very fashion forward, and was often featured in leading fashion magazines. By the late 1980s, the company had all but abandoned its women's wear, focusing on men's Hawaiian shirts. They came very close to closing, but the Feldman family was able to reestablish their position as a creator of imaginitive prints. In 2000, they officially relaunched the women's wear division.
Today Tori Richard is still run by the Feldman family, with son Josh as CEO.
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from an early 1960s sarong dress
Courtesy of shoppinggoddess
from a 1970s dress
Courtesy of pinky-a-gogo
from a mid 1970s dress
Courtesy of chezmov
from an early 2000s man's shirt label
Courtesy of vintagepretties
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