Canadian-born American swimwear designer, business woman, and Mormon missionary, Rose Marie Reid made her first bathing suit in 1937. In 1950 she patented a swimsuit with photopermeable fabric allowing whole body tanning. Her daughter Carol Reid Burr designed for her as well, adding the "hourglass" suit to the line in the 1950s. Their suits were quite structured at that time, including boning and zippers.
In the late 1950s/early 1960s, Emilio Pucci did fabric designs for the Rose Marie Reid label. The company is still in business producing swimwear under the Rose Marie Reid label.
from a 1940s swim suit Courtesy of fredianslips
from an early 1950s swimsuit Courtesy of coutureallurevintage.com
from an early 1950s bathing suit Courtesy of hatfeathersvintage.com
from a 1950s swimsuit Courtesy of morning-glorious
from a mid 1950s bathing suit Courtesy of hatfeathersvintage.com
from a 1950s bathing suit Courtesy of rjroni1
from an early 1960s swim cover-up Courtesy of jewel
all hangtags are from a late 1950s swimsuit Courtesy of bombshell*frocks
from an early 1960s swimsuit Courtesy of bonton
from an early 1960s bikini Courtesy of coutureallurevintage.com
from a 1970s swimsuit Courtesy of vintagepretties
from a 1970s playsuit Courtesy of hatfeathersvintage.com
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