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J.C. PENNEY
(1876-1971) In 1902, James Cash Penney and William Henry McManus opened the Golden Rule Store, a dry goods store in the small mining town of Kemmerer, Wyoming. This store was so successful that the partners opened more stores. The headquarters was moved to Salt Lake City in 1909, and in 1913, the name was changed to J. C. Penney Company when Mr. Penney acquired majority holdings in the company.
As the company grew, more and more stores opened, and the company acquired other companies. The first of these was Crescent Corset Company, which J.C. Penney bought in 1920. They also began developing their own store brands, starting with Big Mac work clothes for men in 1922. By 1930, there were over 1000 J.C. Penney stores.
In 1963, Penney's distributed a catalogue for the first time. Also in the 60s, they started offering more than just dry goods, adding appliances and other durible goods. Today, J.C. Penney still relies heavily on house brands, such as Arizona Jeans Company and a.n.a.
Label Notes: At some point in time, the company changed from "J.C. Penney Co." to just "Penney's". In 1971, to honor the founder who died that year, the company adopted a new logo: "JCPenney".
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from a 1920s swimsuit
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from a 1940s bra
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from a late 1940s skirt
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from a 1950s shirt
Courtesy of pinky-a-gogo
from a 1950s car coat
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from a 1950s shirt
Courtesy of fast_eddies_retro_rags
from a 1950s rayon shirt
Courtesy of fast_eddies_retro_rags
from a 1950s shirt
Courtesy of fast_eddies_retro_rags
from a mid 1950s day dress
Courtesy of pinky-a-gogo
from a late 1950s tie
Courtesy of morning-glorious
from an early 1960s mohair sweater
Courtesy of vintagepretties
from an early 1960s loop collar shirt
Courtesy of pinky-a-gogo
from an early 1960s day dress
Courtesy of hatfeathersvintage.com
from an early 1960s dress.
Glenbrooke was one of Penney's house brands.
Courtesy of poshthreads
from a late 1960s dress
Courtesy of hatfeathersvintage.com
from a 1960s dress
Courtesy of fuzzylizzie.com
from a late 1960s/early 1970s sport coat
Courtesy of vintagegent.com
from a mid 1970s jumpsuit
Courtesy of fuzzylizzie.com
from a 1980s sweater
Courtesy of fuzzylizzie.com
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