Jo Copeland began drawing fashion sketches and selling them to Pattullo Modes in the 1920s. After working there for several years full time, she quit to start her own business in 1930. Four years later she returned to Pattullo. By 1938, she was a partner there.
Although somewhat unsung today, Jo Copeland was a well known ready to wear designer, sharing a label with Pattullo. She worked with a variety of silhouettes in her career, from narrow to full, but always feminine. Because of her innovation and talent, her designs were greatly copied. She designed her beautifully constructed clothing directly on the figure rather than using toiles. Such quality construction of course required high prices. A wizard of both cut and detail, she continued her work from the 1940s into the 1960s. She closed the house in 1972.
from a 1940s dress Courtesy of 1950spinup
from a 1950s evening dress Courtesy of coutureallurevntage.com
from a mid 1960s suit Courtesy of thevintagepeddler
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