In 1957 Aldrich became very involved in art collecting, and made Marie McCarthy (who had been with the firm since 1943) the head designer. By the mid to late 60s, the label read "Marie McCarthy for Larry Aldrich." In 1972, Larry Aldrich retired from the clothing business to concentrate on developing his art museum, the Aldrich Museum of Contempory Art. He sold his business to Lew Prince, and the label became simply, "Aldrich."

from a late 1950s-early 1960s day dress
Courtesy of artisannes

from a mid 1960s party dress
Courtesy of fuzzylizzie.com


from a 1970s dress
Courtesy of elsewherevintage.com