Her clothes are made for the "real" person, not just the fashion conscious or the elite and her separates mix in well with one's own vintage or mod clothing. Rather than her non-design type clothing being obscured and overlooked in a large department store environment, she went on to open many more of her own boutiques worldwide, including her first American one in New York in 1980.

A shrewd businesswoman, she states "I have no desire to dress an elite. It's all a game. I work as if I were still in my grandmother's attic, dressing up. Clothes aren't everything. When they become too important, when they hide the person wearing them, then I don't like them. Clothes should make you feel happy, relaxed, and ready to tackle other problems."