Not a particular label, but a category of fun labels. Novelty labels have cute graphics or clever names. Sometimes they incorporate puns or jokes. You see novelty labels as early as the 1930s, and they are still being produced today. Sometimes a major company, such as Wrangler, will produce a label that can be categorized as a novelty.
from a 1930s golf dress Courtesy of cactusandcattails
from a 1950s bathing suit Courtesy of kickshawproductions
from a 1960s Hawaiian dress Courtesy of blue-eyed calico
from a 1970s denim shirt Courtesy of fuzzylizzie.com
from a 1970s peasant dress Courtesy of fuzzylizzie.com
Explore Vintage Fashion 
