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Written by fuzzylizzie.com
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KORET OF CALIFORNIA
Koret of California was founded in 1939 by Stephanie and Joe Koret. Jow was a traveling salesman when he married Stephanie, and she often traveled with him, modeling the sweaters he was selling. When customers began asking for skirts to match the sweaters, Stephanie designed the company's first product, the Trikskirt. The Trikskirt used a drawstring and a series of stitched pleats to create a well-fitting skirt that was adjustable. In only 2 years, Koret made over a million dollars.
Stephanie went on to develop other products including pants that had a better fit (Slim Hip Slax) and permanently pleated skirts (Pleetskirt). They developed a full range of sportswear, and even more formal attire such as suits. They were a leader in the separates market, producing lines with many different co-ordinating pieces. They also became known for a special no-iron fabric they developed, Koratron.
In the 1979, a year after Stephanie's death, Koret was bought by Levi Strauss, and in the early 1980s, Joe passed away. Koret is still in business today as part of the Kellwood Corporation.
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from a 1940s sundress
Courtesy of fuzzylizzie.com
from a 1950s sweater
Courtesy of listitcafe.com
from a 1950s sweater
Courtesy of fuzzylizzie.com
from a 1950s pencil skirt & jacket.
Courtesy of amishtaxi
from a 1950s print circle skirt set
Courtesy of bombshell*frocks
from a 1950s novelty print jumper
Courtesy of alonesolo
from an early 1960s wool sweater
Courtesy of denisebrain
from a 1960s jacket
Courtesy of listitcafe.com
from a 1970s jacket
Courtesy of fuzzylizzie.com
from a 1990s blazer
Courtesy of fuzzylizzie.com
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