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Written by poshthreads
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GOLDWORM
In 1928, the Goldworm Knitwear Company was founded in New York by Mrs. Gertrude Goldworm. This family run business influenced the entire knitwear industry. Her son, Robert, having graduated from New York University in 1947, joined the company and was soon recognized as a talented knitwear designer himself.
Shortly after, Robert traveled to Italy in search of quality hand finishing - buttonholes hand done, seams looped. It is there where he joined forces with a small knitwear business owned and operated by the Dragone family. This merger allowed Goldworm to translate American fashions but with traditional Italian craftsmanship.
Soon, Robert’s sister, Beverly Tuttman, joined the company as head designer and helped turn classic knitwear into high fashion. The Goldworm knit company has received many honors, including the Coty Award and the Editorial Fashion Award by Glamour Magazine. In 1968, Goldworm became the first American to receive the Premio Mercurio D’oro, Italy’s highest award for commercial and economic achievement.
Thanks to Susan Goldwrom for providing information for this article.
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from a late 1950s/early 1960s knit dress
Courtesy of coutureallurevintage.com
from a 1960/70s skirt
Courtesy of novafashions
from a 1980s dress
Courtesy of mcgrawandmcqueen
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