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Written by Retro-Rani & Fuzzylizzie.com
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DAKS
Daks started as Simpson LTD by Simeon Simpson in the late 1800s. The business was taken over by his son, Alexander Simpson and in 1934, introduced the Daks label. The label was invented for a new type of slacks that did not need suspenders, called "Daks Slacks". By the end of the 1930s, they had introduced a women's line.
Daks were really popular in the 1940s through to the 60s but they were also expensive. Simpson is still open. It's a very upper class department store in London, the sort of place that Aristocracy would shop. In 2007 Daks introduced a luxury line, which is designed by Giles Deacon.
See also: Simpson
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from a pair of late 1930s lady's slacks
Courtesy of Tottie Willoughby
from a 1960s jacket
Courtesy of poshthreads
from a 1980s skirt
Courtesy of fuzzylizzie.com
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