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Written by fuzzylizzie.com
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PURITAN DRESS COMPANY
The Putitan Dress Company was formed in 1909 by the Rosen family. In the 1940s through the 1960s, they made licensed copies of European designers, such as Fabiani. Starting in 1951, Gloria Swanson was associated with their Forever Young line.
In 1965, company president Carl Rosen and employee Paul Young started their Youthquake line in an effort to attract younger buyers. This led to the founding of Paraphernalia, a boutique for the young and mod.
In 1977, Purtian approached Calvin Klein with a plan to license jeans under his name. Five years later, Klein bought the company.
See also: Gloria Swanson
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from a late 1940s dress
Courtesy of fuzzylizzie.com
from a 1950s dress
Courtesy of 50spinup
from a 1950s dress
Courtesy of shopping-goddess
from a mid 1950s dress
Courtesy of coutureallure.com
from a 1960s Cocktail Dress
Courtesy of amishtaxi
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