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Written by fuzzylizzie.com
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ELAINE POST
Elaine Post was a designer and maker of clothes for the teenage market in the later 1960s and early 1970s. From step-daughter Maxine Post:
"The company was founded in either 1968 or 1969. It was started from the NYC warehouse where my father's family business was (Post Manufacturing). Then moved to its own warehouse, in the garment district in NYC. Its introduction to fame came with the first commercial order for Tye Dye clothing from Macy's New York. (I have fond memories of rubberbanding clothes, that we ran in the washing machine in the apartment, though several 24 hour days to get the number of pieces for the order.) We were in Guiness the next year for that order.
Elaine Post had the commerical rights for Warner Brother cartoons, and did lots and lots of patches (both silk screened and appliques) with Tweety, Road Runner, Yosemite Sam, Olive Oil, Popeye, etc. They also did lots of Italian knits.
Most of the line was tops with some jackets and some accessories. I do remember the Satin Hot pants & jackets though. We were on the cover of Seventeen magazine, in March 1971, and 2-3 others during the time. And of course in almost every issue of Seventeen for a long while. I grew up with all of this, as I was about 10-14 years old during this. I only wore Elaine Post clothes. I have fond memories of the trade shows in the old Algonquin hotel in NYC, where we always had a huge show.
Business ended shortly after the divorce of Elaine and my dad, in about 1972. Elaine went on to a successful high end jewelry design business."
Thanks to Maxine Post for this information.
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from an early 1970s top
Courtesy of vintage_co
from an early 1970s sweater
Courtesy of fuzzylizzie.com
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