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Written by pastperfectvintage.com
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JONATHAN LOGAN
Jonathan Logan was a popular manufacturer of younger women's dresses - geared to the young, but not the super trendy, usually classic and dressy. The company was founded in 1944 by David Schwartz as a small company with ten employees. The designer in the early days was Dorris Varnum, and in the late 1950s Jeanne Carr was the designer. By 1966 Jonathan Logan had become one of the largest ready to wear companies in the USA.
Jonathan Logan eventaully became a collection of fourteen different brands, each geared to a different comsumer group. Youth Guild and Butte Knit were two of their lines. Bleeker Street was created by Jonathan Logan in late 1966 to promote the Carnaby Street Boutique popularity. It was in existence until about 1974.
In the late 1960s, David Schwartz's son Richard was made the head of Jonathan Logan. In 1985 the Schwartz family sold their interest in the company.
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from a late 1940's new-look era full skirt dress
Courtesy of coutureallurevintage.com
from a 1950s dress
Courtesy of thevintagepeddler
from a late 60s dress
Courtesy of vintageclothesline
from a 1970s dress
Courtesy of fuzzylizzie.com
from a 1970s maxi dress
Courtesy of coutureallurevintage.com
from a c. 1973 dress
Courtesy of chezmov
hangtag from above dress
Courtesy of chezmov
from a 1970s day dress (hangtag)
Courtesy of mags_rags
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