(1923-1989) Guy Laroche began as a milliner, working in Paris for, then in New York.  He returned to Paris in 1949 and worked as an assistant at Jean Desses for about eight years. In 1957, he opened his own couture house, with the first show being staged in his own apartment.  In 1960 he added a ready-to-wear boutique label.  Laroche was known as a masterful cutter and tailor.

Laroche died in 1989, and was succeeded in 1993 by Michel Klein, who designed ready-to-wear under his own label, while creating haute couture for the house of Laroche. He was followed by Alber Elbaz in 1997.  Today the designer at Laroche is Herve Leroux (previously known as Herve Leger).

"It is my intention to try and adapt haute couture to modern requirements: to make dresses that are simple and chic." Guy Laroche