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» Home arrow Label Resource arrow Resources arrow Label Resource ~ ALL IMAGES & INFO COPYRIGHT VFG 
Saturday, 05 July 2008
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Label Resource arrow Resources arrow Label Resource ~ ALL IMAGES & INFO COPYRIGHT VFG

TANNER Print E-mail
Written by Contentmentfarmantiques   
TANNER

Tanner of North Carolina was founded in 1931 as the Doncaster Collar and Shirt Company. Its founders were S.B. Tanner, Jr., and his wife Millie of Rutherfordton, NC. In 1935 the company began direct sales to consumers, through the Junior League of Charlotte. The concept caught on, and the business grew nationwide, with Millie as designer, and S.B. (known as BoBo) as the business director.

During the 1950s, Tanner and Doncaster fashions were sold both through direct sales and through department stores and specialty shops.

The company is still in business today, having celebrated the 75th anniversary of the company in 2006.


from a 1960s dress
Courtesy of contentmentfarmantiques


from a 1970s shirt
Courtesy of chezmov



from a 1990s dress
Courtesy of fuzzylizzie.com


mid 2000s label
Courtesy of fuzzylizzie.com