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» Home arrow Label Resource arrow Resources arrow Label Resource ~ ALL IMAGES & INFO COPYRIGHT VFG 
Friday, 16 May 2008
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Label Resource arrow Resources arrow Label Resource ~ ALL IMAGES & INFO COPYRIGHT VFG

WANAMAKER, JOHN Print E-mail
Written by vintagegent.com   

JOHN WANAMAKER

John Wanamaker & Co was one of America's first department stores. John Wanamaker was born in 1838.  He and brother-in-law Nathan Brown first opened a menswear store in Philadelphia in 1961.  Some of the clothing was manufacrured right at the facility.  In 1876, Wanamaker purchased the old location of the Pennsylvania Railroad and opened up "Grand Depot," his very popular second store which carried men's and women's clothing and drygoods. 

Wanamaker was a marketing pioneer, introducing the "Money Back Guarantee". He was also the originator of the "White Sale" and had the first in-store restaurant.  He was also one of the first store owners to clearly mark the price of an item on that item.

In 1902, the Grand Depot store was replaced in stages by a new Wanamaker's store.  This store, when complete, had nine floors of retail space.  The centerpiece of the store was a giant bronze statue of an eagle.  "Meet me at the Eagle" became a catch-phrase for Wanamaker shoppers.

John Wanamaker died in 1922, with family members continuing to run the business. In 1927, the menswear store was expanded to a second location and eventually there were  sixteen Wanamaker's locations. 

No longer able to compete with the low prices of larger retails, the shops were sold by the family in 1978 to Carter Hawley Hale stores. In 1986 they changed hands again to A. Alfred Taubman, who also bought the Woodward & Lothrop stores which Wanamaker was absorbed into. Two years later Woodward & Lothrop was lost to bankruptcy and Wanamaker's was dissolved.  Since that time the Philadelphia flagship store has changed names several times, and is now a Macy's.


from a 1960s coat
Courtesy of doubleseahorse


from a 1970s tie
Courtesy of vintagegent.com