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Written by pinkyagogo
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HEATHERETTE
Ex-club kid/figure skater Richie Ritch and ex-cowboy Traver Rains formed fashions trendy Heatherette by accident. As a hobby, the duo would customize leather goods and t-shirts in their living room to wear to the clubs. Late 1999, at a party, the head buyer of Patricia Field approached Ritch with an offer he couldn't refuse. She fell in love with the shirt he was wearing and ordered twenty on the spot.
The rest is history.
They have been featured in every major fashion magazine and their clothes have been seen on every trend setting celebrity from Paris Hilton to Pink. They have also designed outfits for HBO's "Sex in the City", the classic rock band "Aerosmith", designs for MAC cosmetics and much, much more.
"All the kids — club and otherwise — can rest easy. Heatherette’s indefatigable designers, Richie Rich and Traver Rains, are here to stay.” Women's Wear Daily.
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from a mid 2000s shirt
Courtesy of pinky-a-gogo
from a mid 2000s t-shirt
Courtesy of pinky-a-gogo
from a mid 2000s purse
Courtesy of pinky-a-gogo
from a pair of 2007 jeans
Courtesy of pinky-a-gogo
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